Hey everybody in Portland Computer Repair Land,
Part of my job here at Happy Hamster is to observe the competition. We like to check on other companies to see what sorts of computers and services they offer, and what kind of service and time line they can offer.
I do this every few weeks to different shops, and usually it passes without comment beyond an internal staff e-mail detailing my findings. Today, though, I had an experience so bad it left me shaking with rage, and I was only playing at being a fake customer!
I walked into a local computer store ( I don’t want to start any sort of flame war, so I’m not going to say which one) to do my standard check out. I have a bit of a spiel worked out that I go through with every store, so I can compare things fairly. I start by mentioning I have some sort of older computer, 3 – 4 years old, with a cracked LCD, or a bad keyboard, or a bad motherboard, or some other damage. I ask the sales rep if he thinks I should replace the part, what the replacement part costs, and what my options are for a new computer if I do not want to replace it. This conversation lets me go all over the place in terms of examining their knowledge of pricing on various system components, how well they deal with the question of repair vs. replace, and what their new computer offerings look like.
Today I went into a computer store which had one employee sitting behind a computer, behind a counter, talking to another customer. I saw a man in a back room, but he did not come out to greet me. I looked around at their shop for 1 – 2 minutes, looked at their new and used computer offerings, and then the man behind the counter acknowledged me and said he would be right with me (after ignoring me for the first minute or two).
I started my explanation, and was met largely with dead silence. None of the standard, “okay” “uh huh” noises one expects in polite conversation. No engagement at all as I explained my problem. The entire time in the shop, in fact, the technician sat behind his computer, typing something and clicking on things on his computer. He never looked at me or made eye contact at any point. I asked my standard question, about should I replace or buy new, and what were my price options, and he basically ignored the either or question. He told me my part would be $150, and my labor would be $100, and that the total would be $200. I asked him to check his math, and he hemmed and hawed and changed the parts price to $100. I asked him for a quote and he, I kid you not, wrote “$200″ on a piece of notebook paper, tore it out of his notebook, and handed it to me along with his business card. That was it, the entire quote.
The entire time in the store I grew slowly more and more angry as he refused to look at me, or engage me in conversation, always typing and clicking his computer. Every question I asked, he deflected, or gave a short, useless, one word answer. He clearly had no desire, at all, to help me. When I asked him for the specifications on a new laptop, he said, “they’re written on the laptop, you can borrow my pen if you want to write them down for yourself.”
Any other time as a consumer in my life, I would’ve demanded a manager, but I didn’t want to make a scene, so I simply left.
There are two big things here that I emphasize with my staff -
1) Engagement. We engage our customers 100% when they walk in the door. We listen to your problem, and talk with you about all potential solutions. Often we will even advise people that a repair is bad idea, if the cost/benefit doesn’t make sense. We look at all the solutions, including things the customer may not have ever thought of as an option (so you have a broken LCD screen, but the computer is 7 years old, have you thought about just using it as a desktop with a cheap external monitor? That might tide you over until you can afford a new computer…). We’re also very knowledgeable about our products, want to know about a laptop? No problem, my entire staff have the stats, pros and cons memorized and ready to go.
2) Engagement some more. Our entire store is designed to engage the customer. We have no counters to separate us from you, we’ll take your computer from you when you walk in the door, and you can look over my shoulder while I type up your invoice. We don’t try to protect ourselves from the customers with secret back rooms or tabletops. Hell, we barely even sit down, all of our work stations are standing (we wear special socks).
So yes, other computer stores bad, us good, not really news, but this one riled me up so much I felt like it was worth talking about. If your computer repair store does not engage you, come here, we will.
Thanks,
-Zac